Organic performance report

Site-wide demand across the window. The GA4 snapshot exposes active users by date but sessions only as a channel total, so the daily trend is user-based and the session figure is a single window total.

Organic entry pages from Search Console. GA4's landing-page dimension was not in the snapshot export, so this covers Google organic entrances only, not paid or direct.

Ranked by organic clicks. Ranking by conversion contribution needs a landing page by key event export, which is not in this drop. The second table isolates pages earning impressions but losing the click.

GA4 default channel grouping, session-scoped. Read the reconciliation strip before quoting the organic number.

Event counts against total sessions. These are event totals, not deduplicated users, and the snapshot carries no channel dimension on key events, so conversion by channel is unavailable in this drop.

Two independent reads. Left is GA4 page views bucketed from page titles, which covers all channels. Right is organic clicks bucketed from URL path. Categories are keyword-derived, so a page can only sit in one bucket. Uncategorised carries most of the views because the homepage and app-shell titles hold no treatment keyword; it is not a content category.

Search Console queries, split brand against non-brand with a fuzzy matcher that catches misspellings and non-Latin transliterations of the brand name.

Three stages kept separate rather than blended into one score, because they measure different things and have different reliability. Citation data covers Microsoft surfaces only.

What this report is standing on, and what each missing export would unlock.